Project: lnm image an product catalogue
Client: Next and less’n’more Ltd
Services: Editorial, concept design, creative direction: photoshooting, text, visuals, illustrations

As light can be dark
How could we think about light without worrying about the shadow!

The lighting manufacturer Less’n More is the inventor of the focus system used in LED-lamps. In 2019 Less’n More Ltd. merged with its partner company next which offers a very different range of lamp models and is a specialist for large objects.
MHDK was asked to design a catalogue for both of these company divisions that highlights exactly the variety of (the range of) items without loosing consistency. The catalogue package should surprise the reader with its uniqueness on the one hand and its flexibility in the segmentation on the other hand. Last but not least it should offer a solution for having an optional second price list.
Therefore we decided on a flexible cover which playfully introduces the idea of light an shadow through its punching and is able to house up to four brochures. The whole package can be opened and read from both sides. Apart from that we used different colors for the two different sections including their particular, product based price lists.

photos: Markus Burke
illustrations: Anna Sette
text: Monika Obermeier

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