The book as a magazine — blumento-pferde
We were once again invited to design four spreads for the ADC- and Lead-Award 2014 – winning publication “The Book as a Magazine” in its “Heidi’s Learn- and Journey-years” issue. The idea is: Music connects mankind and you don´t have to read to understand music. This is the reason for chosing lyrics that deal with understanding, seeing, reading and interpretation, and coded them with playful estrangement. By scanning the QR-codes leading to the relevant Youtube-Videos, the reader can solve the illiterate riddle: “I know that there is something written there, and that it is trying to tell me something, but I can’t read it”.